Oncosalud
Experience & Product Design Lead, Growth
Led the experience and shared component library behind Oncosalud's 100% digital affiliation platform for health programs, from research through implementation and QA.
I designed the experience flow end to end and co-created a standardized, documented component library with the Design System team, then partnered with implementation and development through build and QA.
Oncosalud needed a fully digital affiliation platform for its health programs, but usability, accessibility and conversion issues in the existing experience were limiting affiliation and driving avoidable traffic to the call center.
Analysis of usage data and conversion funnels (via Google Analytics) surfaced friction points and drop-off areas across the affiliation journey, and Oncosalud lacked a defined component library, causing inconsistency and redundant development.
Implementation ran in three phases: building the custom component library in code aligned to the design system, applying those components to the key user journeys, and running QA to validate functionality, accessibility and performance before launch.
Prioritized product comprehension and self-service over incremental UI tweaks, treating a shared, documented component library as core infrastructure for a platform used across multiple brands.
A redesigned, simpler affiliation experience backed by a standardized, scalable component library — built, tested and shipped in close partnership with the development team.
-33%
bounce rate (MVP)
Improving product comprehension can cut support costs as much as it lifts conversion — clarity and self-service compound across both sides of the same funnel.
