MAPCO (USA)
Design Principal / Senior Product Designer — IBM
Led a multi-country design team (Peru, Argentina, Uruguay) on research, ideation and execution for MAPCO USA, with an estimated $3.6M annual economic impact.
I led the design team across Peru, Argentina and Uruguay, owning research, ideation and execution.
MAPCO, a US convenience retail chain, needed a distributed design team capable of delivering research-to-execution work without a single co-located office.
Built shared research and design rituals across three countries and time zones so the distributed team could operate as one design practice rather than three disconnected ones.
$3.6M
estimated annual economic impact
+20%
team efficiency improvement
3
countries on the design team
Distributed teams need a shared design operating model more than they need a shared time zone — the process is what keeps quality consistent.
